The Schweiger-Larkey Group :: measuring organizational culture

	Why is organizational culture important?
	Measuring Organizational Culture


There are a variety of ways in which to assess culture
	Direct sources such as:
		Anthropological observation of managerial and employee behaviors and rituals
		Examination of company documents, practices and artifacts
	Indirect sources such as:
		Surveys of employees' perceptions
		In-depth interviews with managers and employees
Each method has its advantages and disadvantages
	Direct methods:
		Provide an “objective” view but are very time consuming and costly to undertake
		They may biased based on the perspective of those doing the analyzing and do not necessarily explain people's behavior
	Indirect methods:
		Are less costly and provide a quickly, systematic and empirical assessment of culture as perceived by those immersed in it
		Are more likely to explain how people interpret culture and react to it
		May not provide an “objective view”